Holiday Tamales Online Sale

I doubled the online sales of El Chilito, an Austin Taquería, in 2019 using the same budget that was used the previous year, with a ROAS of 4:1.

Target

  • 4 miles radius
  • email database
  • website visitors
  • facebook fans
  • facebook custom audience built from email database
  • facebook look-alike audience

Tools:

  • Facebook Ads
  • Facebook Pixel
  • Mailchimp
  • Google Analytics
  • Woocomerce
  • WordPress